In the age of VUCA, digital technology is undergoing a remarkable evolution. Digital Transformation (DX)" is being promoted in various fields, and our "Education x Business" is no exception. In particular, the new coronavirus infection has overturned our lives, values, behaviors, and social systems from the ground up. In order to ride the wave of these transformations and provide personalized and optimal services tailored to the needs of our customers, it is essential to harness the power of digital.
We have positioned DX as our most important strategy and are committed to "Education x Business," using the power of digital to create the memory of "If you do it, you can do it," through repeated changes in the way we work.
In executing the Meiko DX strategy, which is to redesign Meiko Network Japan's business operations based on the premise of "digital" and to utilize "data" as a resource, Meiko will promote DX in three steps.
In order to stabilize various business operations, including Meiko Gijuku, we have completely migrated from on-premise systems and cloud systems to a cloud system with the latest OS/MW, and rebuilt the system infrastructure in a full-cloud environment with enhanced security. The company has also rebuilt its system infrastructure in a full-cloud environment with enhanced security.
In addition, the maintenance and operation system, which is available 24 hours a day, 365 days a year, has been simultaneously strengthened to prevent problems in the event of an emergency.
In order to redesign company-wide business operations based on "digital" and implement a DX strategy to utilize "data" as a resource, we will be the first in the cram school industry to newly introduce and deploy a DX data platform that can seamlessly collect, store, process, transfer, and analyze data from systems scattered throughout each business unit, utilizing the latest ETL technology.
The realization of the DX data platform will speedily contribute to marketing and franchise business strategies based on company-wide optimization through the use of data across businesses.
▼Conceptual Diagram of DX Data Platform
Utilizing the DX Data Platform, which enables secure use of data distribution, we will develop and deploy applications that fully utilize data from each business system.
In the Meiko Gijuku school business, promote CX to increase LTV by rolling out the "App Student ID" to all classrooms to strengthen engagement with students/parents and reduce classroom operations.
*Some classrooms will begin operation in March 2022, and the number of classrooms using the application is being gradually expanded.
This application will consolidate online communication functions between each of our nationwide schools and their students and their parents, and digitalize classroom operations that were previously handled by paper-based systems, thereby promoting operational reform in classroom operations and improving convenience and satisfaction for students and their parents.
We will continue to improve the convenience and satisfaction of students and their parents commuting to our schools.
Screen image of Meiko Gijuku "APP Student ID"
In addition, we will use this application to accelerate further communication DX and operational reforms through the display function of tuition invoices and classroom lesson reports.
In the future, we will promote business efficiency through DX by developing and providing various applications, including the development of a smooth communication application between instructors and classrooms.